Measuring the ROI of your Analytics Initiative

Powerful insights are almost always perishable. Hence there is a need to have a dynamic system to turn insights to decision tasks instantaneously. Analytics initiatives are, by design, rolled out with this intention. And like any other initiative, this too must be justified with the immediate impact created, and mostly on the financial return. Like every piece of luggage in the airport needs a TSA approval, every corporate initiative needs an ROI stamp. However, estimating the impact of analytics projects is not straightforward, especially, if it’s not measured against the intent with which the projects were initiated.

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Video: Democratizing the Right data to Produce Relevant Insights

Business Intelligence is the art of transforming data points to decision points with science. Many companies create reports that fail to drive action, insights, or efficiency. Santosh Kumar explains antuit.ai’s approach towards Data Democratization in this short video. Watch the 1-minute summary video.

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