Do you have a moment? Think about all the data your enterprise has - customer information data; website, transaction and buying pattern data; social media data. Now, imagine analyzing this data, and all of the other data you have, to identify patterns and trends, and glean meaningful insights for smarter business decision making.
Has the ease of buying with just one click ever driven you to make a purchase on Amazon over a preferred website? The success of a product, website or app is dependent on an excellent UI/UX – Amazon thrives here – and increasingly, the same is true for the effectiveness of data analytic applications.
According to research conducted by the Aberdeen Group, when business users can visualize information, they’re able to process it more effectively and make faster and better decisions. But what do you think of when someone says dashboards?