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    Personalization

    Improve Customer Engagement, Drive Sales, and Lower Overhead Costs

    • Engage customers with relevant experiences that drive sales in the short-term and build loyalty over the long-term
    • Deliver individualized messages, content, and offers across owned and paid channels in real time at scale
    • Specify business outcomes to be achieved by automated decisioning instead of marketing inputs to be executed
    • Measure the incremental sales effect of marketing at a customer level on an ongoing basis for continuous optimization

     

    Download Solution Sheet (PDF)

    Propelled company revenue

    by providing $150M in incremental sales per year

    Connected with customers

    delivering hyper-personalization at scale that did not require scaling a team

    Amplified marketing successes

    by increasing programs’ conversion rates by 30%

    Personalization Challenges

    Meeting and exceeding customer’s expectations, that is what personalization is all about. But many companies aren’t achieving this goal, and it’s not for lack of effort.
     
    In this video, Anthony Wintheiser talks about the challenges of personalization.
     
    Watch the 1-minute summary video.
     

    Personalization in Omnichannel Inventory Optimization

    Do the opposite of trying to move all merchandise with generic messages and heavy discounts. Instead:

    • Identify which inventory needs to move
    • Identify which customers have the highest propensity for that merchandise
    • Identify what discount to offer to each customer to achieve the sales/margin target

    Deliver curated messages at the right time and on the right channel that feature products of interest at prices that will drive conversion and margin.

    Download Solution Sheet (PDF)