Personalization in Omnichannel Inventory Optimization
Do the opposite of trying to move all merchandise with generic messages and heavy discounts. Instead:
- Identify which inventory needs to move
- Identify which customers have the highest propensity for that merchandise
- Identify what discount to offer to each customer to achieve the sales/margin target
Deliver curated messages at the right time and on the right channel that feature products of interest at prices that will drive conversion and margin.