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Strategic Pricing

Optimize List Price

  • Unlock additional sales activation at the shelf with relevant pricing
  • Improve competitive advantage and grow market share
  • Optimize and simulate various strategic pricing decisions across markets and channels
  • Proprietary market share model builds optimal list price based on market competition, price/pack architecture, and market sensitivity
  • Intuitive UI enriches understanding and quick adoption

 

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2-5% more revenue

by aligning prices to consumers’ expectations

1-2% improvement of margin

via optimizing long tail items’ prices

1-1.5% increase of market share

through better competitive price positioning

Revenue Growth Management

Strategic Pricing, Trade Promotion Optimization, and Commercial ROI are essential components of any revenue growth management strategy.

Strategic Pricing

Optimize your list price through a unique approach that grows market share, revenue, and profitability.
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Trade Promotion Optimization

Identify the next best action by optimizing trade investments across channels, accounts, and tactics.
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Commercial ROI

Optimize your marketing mix by evaluating the return on investment across shopper, trade, and media spend.
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