Key Takeaways


The Interconnected Nature of Pricing

Pricing reflects upon core brand identity more than most retailers realize. Effective markdown strategies can factor into overall positioning.


Old Rules Don’t Work Anymore

Many retailers base their pricing and markdowns on strict playbooks that were written long ago—before advanced data science was even ‘a thing’. We look at scenarios where nuanced AI can dramatically improve profitability across the lifetime of every SKU.


There’s No Magic Button

One size does not fit all! Turnkey or “plug-and-play” software often falls short of promises. Pricing optimization requires an ongoing relationship with a solution provider with retail-specific expertise for the strongest ROI over the long run.

269_eBook_ Markdown-Promotion Optimization - Eight Critical Lessons_FINAL (1)

About the Ebook

Artificial intelligence is rapidly emerging as the key driver of pricing strategy across the retail world. Yet many late-to-the-party retailers still struggle to grasp its full potential—or were quick to jump on the bandwagon of early data-based options that failed to live up to expectations. 

This newly expanded resource examines specific points to consider regarding adopting—or enhancing—data-driven pricing, promotions, and markdowns. These eight critical lessons can help build a compelling business case for any retailer to turn to AI-powered pricing optimization solutions. 

Download the Ebook