A commissioned study conducted by Forrester Consulting on behalf of antuit.ai.
Fewer than a third of decision-makers believe they’re fully prepared to act on shifts in their market, and less than 10% can anticipate shifts today. The future of selling requires more than the ability to respond to customer needs; the age of the customer mandates that retailers sense and respond to changing demand patterns to anticipate shifts in demand, flex assortments, change inventory allocations, and adjust prices.
What You'll Learn
View for quick-hitting results of the Forrester study
Read this executive summary to get key findings and results
George Lawrie of Forrester Research and Yogesh Kulkarni of antuit.ai discuss the report findings
About the Study
Retailers are in uncharted territory, dealing with existential issues while unsure of what the future will be. They know that change is underway and expect their customers will diversify their shopping and fulfillment options. Yet, they are struggling to anticipate these market shifts and take appropriate action across their assortments, allocations, markdowns, and promotions. Conducted by Forrester Consulting on behalf of antuit.ai, this study of 160+ footwear & apparel retailers and brands sheds light on what retailers need to consider, what they need to do, and how prepared they are for the future of selling.
Reacting To Business Shifts Isn’t Enough
Brands Don’t Expect Customers To Return To Yesterday’s Business As Usual
Failing To Anticipate Shifts In Demand Damages Brands’ Bottom Lines
Brands Are Adopting Tools To Boost Their Planning Capabilities