What You'll Learn



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Executive Summary

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Webinar Overview

George Lawrie of Forrester Research and Yogesh Kulkarni of antuit.ai discuss the report findings

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Forrester Can Your Brand Anticipate The Future Of Selling1
About the Study
Retailers are in uncharted territory, dealing with existential issues while unsure of what the future will be. They know that change is underway and expect their customers will diversify their shopping and fulfillment options. Yet, they are struggling to anticipate these market shifts and take appropriate action across their assortments, allocations, markdowns, and promotions. Conducted by Forrester Consulting on behalf of antuit.ai, this study of 160+ footwear & apparel retailers and brands sheds light on what retailers need to consider, what they need to do, and how prepared they are for the future of selling.

What’s Included:

  • Reacting To Business Shifts Isn’t Enough
  • Brands Don’t Expect Customers To Return To Yesterday’s Business As Usual
  • Failing To Anticipate Shifts In Demand Damages Brands’ Bottom Lines
  • Brands Are Adopting Tools To Boost Their Planning Capabilities
  • And more...

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