What’s in the Report


COVID’s Impact

Learn how companies are adjusting due to COVID

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Case Study

Find out how a CPG company overcame their challenges



Discover approaches for a refined go-to-market strategy

Case Study (About Report)

About this Report

Partnering with the Promotion Optimization Institute, antuit.ai gathered research from McKinsey, Deloitte, and Accenture to highlight consumer behavior changes and companies’ responses using Revenue Growth Management (RGM) practices.
Furthermore, a case study of a global CPG company demonstrates the value received from an integrated RGM solution. The provided data and graphs show the insights gained by unifying assortment, pricing, and promotion decisions into a cohesive strategy.


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