What a global CPG company gained from an integrated RGM solution
To achieve financial targets, CPG companies manage two major levers: costs and revenue growth. Recently, there’s a renewed focus on Revenue Growth Management. Why? Because traditional approaches to achieve the price and market share increases are not producing results.
Economic profit dropped 67% in the last decade, and COVID made it worse. Read how CPG companies face these issues and what one company did to change their trajectory.
Learn how companies are adjusting due to COVID
Find out how a CPG company overcame their challenges
Discover approaches for a refined go-to-market strategy
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About this Report
Partnering with the Promotion Optimization Institute, antuit.ai gathered research from McKinsey, Deloitte, and Accenture to highlight consumer behavior changes and companies’ responses using Revenue Growth Management (RGM) practices.
Furthermore, a case study of a global CPG company demonstrates the value received from an integrated RGM solution. The provided data and graphs show the insights gained by unifying assortment, pricing, and promotion decisions into a cohesive strategy.
