Many of my colleagues have recently posted articles on Consumption Sensing, a forecasting approach that focuses on anticipating consumer demand. This approach has become even more vital during the pandemic as consumers’ needs and shopping behaviors change dramatically. But the new challenges don’t stop there.
Consumer Goods companies are seeking to leverage advanced analytics, machine learning, and artificial intelligence to gain a competitive edge as the industry continues to be hammered by disruption, changing consumer buying habits, and proliferation of indie brands.
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