Trade Promotion Optimization, Price Optimization from antuit.ai also identified in report as critical technologies for consumer goods companies
DALLAS, TX September 22, 2021 Promotion Optimization Institute (POI), a consumer goods industry trade association, highlighted the revenue growth management solutions of antuit.ai in its most recent Enterprise Planning Vendor Panorama report. The annual survey establishes antuit.ai, a provider of AI-powered SaaS solutions for the retail and CPG industries, as Best-In-Class in three functional enterprise planning categories.
For the 2021 Enterprise Planning Vendor Panorama, POI researchers evaluated leading vendors to help manufacturers and retailers understand technology and related service options that help them improve promotional outcomes and drive profitable growth. Antuit.ai received a Best-in-Class distinction and the 2021 EPx Badge of Excellence for Revenue Growth Management (RGM), Trade Promotion Optimization and Price Optimization. The POI EPx Vendor Panorama notes how antuit.ai’s systems work together to provide users with actionable analytics for the planning, execution and measurement of campaigns.
“Providing manufacturers and retailers with the insights they need to optimize their pricing and promotional activities is at the core of every decision we make, and industry reports like POI’s Enterprise Planning Vendor Panorama let us know that companies are seeing the positive financial impact of those results. We’re thankful to be recognized for our efforts to keep customer needs front and center,” said Yogesh Kulkarni, Co-CEO of antuit.ai.
The POI Enterprise Planning Vendor Panorama report determined antuit.ai’s solution is a very robust RGM suite that is driven by AI/ML, has a very user friendly user interface for better workflow and offers extensive customization. It also lists antuit.ai’s solid backbone in forecasting, demand planning and sensing as key strengths and the level of depth around forecast as its number one differentiator.
ABOUT THE PROMOTION OPTIMIZATION INSTITUTE
POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM)™ program, and industry-leading summits around the globe. POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. Executive advisory boards keep us apprised of industry needs and help us provide desired outcomes for members, sponsors, and academia. For more information: Visit poinstitute.com.
Serving Fortune 1000 companies globally, antuit.ai is rethinking the way consumer products and retail companies use AI to solve real business problems. Antuit.ai offers solutions that inform the most important business decisions, from supply chain to merchandising to marketing, empowering world-class retailers and consumer products companies to digitally transform their businesses to achieve substantial business results. To learn more, visit www.antuit.ai.