Named in 2022 Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications – Short Life Cycle

Now part of Zebra Technologies, enables retail and consumer goods companies to solve business problems with AI-powered solutions 

DALLAS Sept. 19, 2022 –, a leader in AI-powered SaaS solutions for consumer products and retail inventory decision and now part of Zebra Technologies (NASDAQ: ZBRA), today announced it has been named a Representative Vendor by Gartner in its newly-released Market Guide for Unified Price, Promotion and Markdown Optimization (UPPMO) Applications – Short Life Cycle, authored by analyst, Jonathan Kutner.  

As the economic outlook beyond 2022 remains largely unsettled and with the retail landscape ever competitive, the Gartner Market Guide advises “now more than ever, UPPMO is a ‘must have’ business process for retailers of short life cycle products.” 

“We recognize inclusion in the Gartner Market Guide as a significant industry benchmark,” said Sivakumar Lakshmanan, Vice President and General Manager,, Zebra Technologies. “Our entire team is inspired to continue to enable retailers to optimize pricing, sell-through, and margins by leveraging our AI-powered lifecycle pricing solutions.” 

The 17-page Market Guide delivers key findings and recommendations specifically for multichannel retailers of fashion goods and other short lifecycle products. It details how advanced UPPMO solutions – backed by artificial intelligence (AI), algorithms, and other data science – lay the groundwork for precise and reactive pricing strategies, an alternative to unnecessarily lower margins from arbitrary markdowns. 

Gartner Disclaimer  
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. 

Serving Fortune 1000 companies globally, – now part of Zebra Technologies – is rethinking the way retail and consumer products companies use AI to solve business problems, empowering them to digitally transform their businesses and achieve substantial business results. solutions optimize inventory decisions with demand intelligence. From planning through execution, companies predict, shape, and execute demand by connecting decisions, removing uncertainty, and doing more with less. To learn more, visit 

About Zebra Technologies 

Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time.  Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, and Matrox Imaging. Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives. 


Media Contact: 

Bill Abelson  
Zebra Technologies  



Industry Analyst Contact: 

Kasia Fahmy  

Zebra Technologies  



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