Pacsun Improves Profitability with Intelligent Allocation and Replenishment with

Companies slated to co-present “omnichannel-aware allocation” for NRF 2022 Retail’s Big Show

DALLAS Jan. 12, 2022, a leader in AI-powered SaaS solutions for consumer products and retail insights and now part of Zebra Technologies, and Pacsun, a leading specialty retailer, will co-present for NRF 2022 about how they worked together to double Pacsun’s ship completes by better anticipating online demand and intelligently leveraging their stores as online fulfillment centers.

Retailers have seen their online sales accelerate since the start of the pandemic, leading them to devise new ways to meet customer expectations. Because of this growth, costs increased so Pacsun added intelligence to its allocation and fulfillment processes to optimize its inventory efficiency.

"Pacsun wanted to be ready for the holiday season by proactively managing our costs created by the increase in online sales,” said Mike Relich, Co-CEO of Pacsun. “By adding more intelligence to our allocation processes with, we allocated inventory for the omnichannel demand and minimized split shipments."’s omnichannel-aware allocation technology resulted in the reduction of shipping distance traveled for the orders, doubling the number of ship completes. This resulted in more accurate forecasting for Pacsun store and online demand, and a balanced inventory between stores and its web-depot location for online sales.

In September, launched its Forecasting, Allocation and Replenishment solution suite to the retail market. This omnichannel-aware suite employs leading-edge AI and machine learning to anticipate consumer demand at the most granular levels across all fulfillment channels by leveraging internal and external data to evaluate all demand drivers.

"To be customer-centric and profitable in today’s omnichannel-world, retailers must optimize inventory by placing it in the right places in their network, at the right time,” Yogesh Kulkarni, Co-CEO of “To do so requires leveraging granular forecasting for online fulfillment and store sales demand, while taking returns into account."

The co-presentation, part of the NRF Exhibitor Big Ideas session by Relich and Kulkarni is titled, “Omnichannel-aware allocation: How Pacsun improved profitability with intelligent allocation and replenishment produced by antuit.” The presentation will be pre-recorded and available on-demand at on Tuesday, Jan. 18, 2022 and from NRF following the conclusion of the show. Michael Relich and Yogesh Kulkarni will be available for queries.

A Bronze Level Sponsor of the National Retail Federation’s annual event, is helping companies rethink the way world-class retailers and brands use AI and machine learning to solve real business problems and drive significant results.


  • and Pacsun will co-present as part of a pre-recorded NRF Exhibitor Big Ideas session that will be made available on-demand from on Tuesday, Jan. 18, 2022 and following the show from NRF.
  •’s omnichannel-aware allocation technology enabled Pacsun to elevate the customer experience while improving profitability.




Serving Fortune 1000 companies globally, – now part of Zebra Technologies – is rethinking the way retail and consumer products companies use AI to solve real business problems. offers solutions that inform the most important business decisions, from supply chain to merchandising to marketing, empowering world-class retail and consumer products companies to digitally transform their businesses to achieve substantial business results. To learn more, visit



Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. In 2021, Zebra expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and Zebra is #25 on Newsweek’s inaugural list of America’s Most Loved Workplaces and on Forbes’ list of America’s best employers for the fifth year. Learn more at or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Pacsun is a leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Throughout the contemporary, streetwear and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations on every level. Founded in 1980, Newport, CA. Curated in Los Angeles. Follow @pacsun on InstagramTwitterFacebook and TikTok.


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Zebra Technologies

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Zebra Technologies 



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