Show your strategic marketing expertise by delivering the highest possible return of your trade spend and marketing mix
Trade Promotion Optimization
Identify the Next Best Action
Optimize trade investments across channels, accounts, and tactics based on frequency, depth, placement, and offering
Leverage a base forecast with demand drivers that explain investment effectiveness
Evaluate trade promotion benefits with predictive measures for ROI, uplift %, revenue, and volume down to the Promotional Product Group or SKU level
Conduct scenario and post event analysis to better plan account execution with driver impact, strategy matrix, and investment trade-offs
22% improvement of ROI
achieved by eliminating promotions that did not add value
14% additional revenue
reached via creating basket building and traffic driving promotions
20% increase of unit sales
attained by creating offers that consumers respond to
Commercial ROI
Optimize your Marketing Mix
Optimize your marketing mix with an evaluation of the return on investment across shopper, trade, and media spend
Conduct simulation to balance allocation of investments across channels, accounts, and brands to maximize ROI and sales attribution
Insights at a national and store level down to the brand, event, week across hundreds of tactics
Efficiently balance the art and science of planning sales growth, account investments, and marketing trade-offs from a more granular consumer-centric view
4x gains in overall sales attribution
accomplished by reallocating spend to effective channels and media
$14M improvement in revenue
realized by focusing on media that drove consumer purchases
