For those outside the grocery industry, direct store delivery (DSD) is a distribution model used by manufacturers/CPGs that entails delivering products directly to retail store shelves. This model is extremely conducive for perishable food categories.
By no means do I consider us out of this pandemic. There is plenty ahead with unexpected twists and turns; however, now that we are past the initial phase, it is an excellent time to reflect to prepare for what's next.
Five months ago, feels like five years, back in late 2019, I wrote, "CPG companies' online channel is rapidly growing … with sales expected to double in five years." My, how things have changed. In less than one month, there were 35% more e-commerce CPG buyers, Amazon could no longer meet its 2-day prime shipping promise, and I am still waiting for the desk that I ordered two months ago.
The current global pandemic has not only forced immediate readjustments for CPG but will undoubtedly disrupt and transform supply chain business models permanently – or at least until the risk has reduced to an acceptable level – as consumers adapt to a new world of virus avoidance.
current_page_num+2: 3 - disabled