Recent Posts by Moez Ali

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The Art and Science of Forecasting in Retail and CPG


With growing eCommerce channels and increased online shopping behavior, omnichannel retailers are grappling with the increased complexity brought on, in part, by current events, but more so the anticipated need to combine online and in-store merchandising, especially for the “new normal.” Siloed decisions around allocation, promotions, in-season pricinginventory transfers, and fulfillment will fail to deliver the expected margin performance unless they address the interconnectedness of online and stores. 

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