Recent Posts by Raghunathan Sarangarajan

Raghunathan Sarangarajan is a managing consultant at Antuit.

Segmentation & Pricing

“You don’t sell a product or service—you sell value.” Salespeople often hear that piece of advice, and for good reason: The value that each customer sees in a product or service is different—and so is his or her willingness to pay for it. Segmentation reveals how much various types of customers (eg, by geography, sales channel, etc.) will pay for your offering.

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