Revenue Growth Management Is Disrupting How Pricing and Promotions Are Deployed in the Market
on April 11, 2019
| By Alex Barnes
|
Pricing Analytics,
Revenue Growth Management,
Consumer Products,
CPG
Consumer Goods companies are seeking to leverage advanced analytics, machine learning, and artificial intelligence to gain a competitive edge as the industry continues to be hammered by disruption, changing consumer buying habits, and proliferation of indie brands.
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