Antuit's Senior Vice President of Global Business Development, Steve Gordon talks about using Artificial Intelligence to drive shopper frequency, basket size, and incremental consumer behaviors.
Traditional pricing strategies are not equipped for decision making in the omni-channel space. Fluidity of inventory across channels provides new options for increased sell-through and better customer experience. However, it also adds complexity in pricing decisions that can erode margin and leave inventory stranded in the wrong places.
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