Joe Vernon, Capgemini America Retail and CPG Transformation Leader, and Siva Lakshmanan, antuit.ai EVP Forecasting & Digital Supply Chain, discuss next generation forecasting, Consumption Sensing, and how it detects consumer behavior shifts much more quickly and accurately than traditional methods.
Revenue Growth Management benefits from Consumption Sensing
Both consumer demand and consumers expectations on what they are willing to pay has changed. Thirty to forty percent of US consumers have tried alternative brands or products during COVID-19. What can CPG companies do to maintain and grow brand loyalty and market share?