Singapore and New York, March 19, 2015 – Antuit, a global Big Data solutions company, today announced the launch of its Customer Experience Practice, created to help companies leverage data analytics to improve both customer experience and employee relations and to predict and manage retention and attrition. Led by Antuit Partner Bill Price, the Antuit Customer Experience team enables clients to mine, consolidate, and analyze data in order to build models that:
- Predict and improve Net Promoter Scores (NPS) and Customer Effort Scores (CES)
- Project customer service staff retention of the best-performing individuals and teams
- Determine how best to interact with customers across today’s “omni-channel” journey
“Today’s customer wields tremendous influence over the purchasing decisions of others. For this reason, every interaction and piece of information a company can gather about their customer is critical,” said Price. “Companies today must interact with customers on their terms, creating positive experiences that can and will be shared. Our Customer Experience team will help companies extract new levels of data and bring it all together to help anticipate likely behaviors and ultimately adjust practices to engender greater loyalty and reduce churn.”
Price, who brings over 35 years of leadership, consulting and operating experience to Antuit, is the lead co-author of Your Customer Rules!: Delivering the Me2B Experiences That Today’s Customers Demand, a new book that dissects the dynamic between company and customer. Prior to joining Antuit, he co-authored The Best Service is No Service: How to Liberate Your Customers From Customer Service, Keep Them Happy, and Control Costs after serving as Amazon’s first Worldwide Vice President of Customer Service. During his tenure, the company achieved the highest-ever score on the American Customer Satisfaction Index for service companies.
“Antuit’s strength is our ability to bring together data from multiple sources and find actionable meaning that can improve business performance,” said Arijit Sengupta, CEO of Antuit. “Through our work with existing clients, we have demonstrated the value our data analytics capabilities can have for clients to enhance customer service and employee relations. Led by Bill and our Customer Experience team, we look forward to providing similar value to other clients in need.”
About Antuit
Antuit is a global analytics solutions provider primarily serving the retail & eCommerce, consumer products, and manufacturing & logistics industries. Since 2013, Antuit has been on a mission to help leading multi-national and high-growth companies predict, shape and fulfill demand. Combining deep domain expertise with proprietary solutions and technologies like machine learning and AI, Antuit delivers revenue and margin growth, improved supply chain efficiency, and enhanced customer experience.