New York and Singapore, April 14, 2015 – Antuit, a global Big Data solutions company, today announced the acquisition of Prognos, a Chicago-based analytics company specializing in the retail and consumer package goods (CPG) sector. The acquistion strengthens Antuit’s offerings to the retail/CPG market, enabling the company to help clients intelligently leverage data to more accurately forecast demand, measure effectiveness of promotions and better understand customer behavior at all stages of the products’ lifecycle.
“Today’s announcement is a significant next step in our progression to becoming a global leader in the delivery of business-enhancing Big Data solutions and services across multiple sectors,” said Arijit Sengupta, CEO of Antuit. “Prognos has established itself as a leader in its category and has built a reputation for delivering measureable results for an impressive array of CPG and retail clients. We look forward to integrating Prognos’ capabilities and talents and, in combination with Antuit’s broader offerings, financial backing and global footprint, continuing to deliver actionable insights for established and new clients.”
The transaction, Antuit’s first since announcing a $56 million investment from Goldman Sachs in January, more than doubles the company’s Retail and Consumer Goods practices and adds brands like PepsiCo, Belk, A&P, Bridgestone Retail and others to its blue-chip client roster. Antuit also adds Prognos’ unique pool of talented data scientists, many of whom have advanced degrees and PhDs in math and science, to its already impressive team.
“Antuit and Prognos are like-minded in our strategy and we will continue to provide clients with high quality, results-oriented work in a flexible and responsive way,” said Sam Iosevich, Managing Principal at Prognos.
Yogesh Kulkarni, Managing Principal at Prognos added, “We are excited to become part of the Antuit family and believe the tie-up of our two companies will be of great value to our clients.”
“Antuit’s acquisition of Prognos is highly strategic in that it both strengthens the company’s CPG/retail offering and further expedites the company’s global growth plans and designs on establishing itself as a global Big Data solutions leader,” said Vishal Bakshi, Managing Director, Goldman Sachs.
About Antuit
Antuit is a global analytics solutions provider primarily serving the retail & eCommerce, consumer products, and manufacturing & logistics industries. Since 2013, Antuit has been on a mission to help leading multi-national and high-growth companies predict, shape and fulfill demand. Combining deep domain expertise with proprietary solutions and technologies like machine learning and AI, Antuit delivers revenue and margin growth, improved supply chain efficiency, and enhanced customer experience.