Recent Posts by Anthony Wintheiser

Big Mac meets Big Data (Personalization & Loyalty)

It was McDonald’s largest bet in 20 years and a clear indication from McDonald’s CEO, Steve Easterbrook, on how he plans to drive growth at the world’s largest fast food operator. Wired has a great article that goes in-depth on the thinking behind the acquisition.

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Three Things You Must Do to Maximize Personalization

Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone. 

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