Recent Posts by David Barach

Webinar: Retailers, COVID-19, and the Future – Part 1


Given the recent sales disruptions and store closings due to COVID-19, David Barach, Vice President of Marketing & Pricing Analytics, provides key elements for retailers to consider in the pricing space during this period to help manage the situation now and prepare for what’s next.

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Video: Capitalizing on Omnichannel Pricing & Fulfillment

Best of breed retailers are operationalizing inventory fluidity to both reduce lost sales and raise margins in how they fulfill demand.  However, doing this without an understanding of future price effects risks offsetting margin and sales gains. David Barach provides a short overview how retailers can capitalize on this with antuit.ai, while avoiding a quagmire being overwhelmed by individual detail decisions. Watch the 1-minute summary video.

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Measuring Pricing Effectiveness: The Process (Part 2 of 2)

This is the 2nd part of a 2-part series.  Read my previous blog Measuring Pricing Effectiveness: Key Metrics

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Measuring Pricing Effectiveness: Key Metrics (Part 1 of 2)

Pricing Solutions have been around for many years in retail, and commonly the question is asked: Well, do they work?

Unfortunately, the answer is not easily determined because it has been challenging to decide what is meant by success and even harder to measure success. Measurement needs to be built into pricing projects from day one, and these measurements need to align with the pricing activities.

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