Recent Posts by Lauren Simmons

IDC MarketScape: Retail Pricing Optimization Solutions

Effective retail price optimization is essential for increasing profitability, driving revenue, and enhancing customer satisfaction. As we navigate through the economic aftermath of the pandemic—inflation, supply chain uncertainties, and other lingering disruptions, successful retailers are leveraging advanced, data-driven price optimization solutions. We’re proud to be featured as a top-ranking vendor in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment. This annual IDC report is an indispensable guide for retailers looking to get ahead of the competition.

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