REPRINT: As seen in: https://risnews.com/finding-profit-omnichannel
New fulfillment options, safety protocols, and digital order volumes are squeezing retailers' margins. While the overall retail industry continues to grow, specific segments, such as fashion and consumer electronics, struggle under reduced sales and profits. For 2020, McKinsey & Co. projected a 93% drop in profitability for the fashion industry. With revenue still below 2019 levels and rising fulfillment costs, retailers need to improve margins and become more profitable through omnichannel investments.