Have you noticed that simply “buying a new tool” is never as simple as simply buying a new tool?
Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone.
Technology has infiltrated every aspect of our lives and today’s consumers possess more internet-connected devices than ever before. Laptops, tablets, phones and smart watches have made our lives easier and our connections more seamless, and this includes the shopping experience.
The key to maximizing the customer experience, and by extension revenue, hinges on delivering contextual and relevant communications through real time customer engagement. But for many retailers, this means engaging with tens of thousands of customers making online purchases via laptops, desktop and mobile devices, as well as in-store shoppers.
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