E-commerce, brick and mortar retailers, in-app purchases. These multiple touchpoints present a huge opportunity for your company. Omnichannel marketing, defined as the ability to seamlessly market products and services across all customer channels, is how companies are approaching this opportunity. After all, shouldn’t more channels simply present more opportunities to sell?
There are six powerful factors driving the COO’s rising interest in unified demand forecasting. This is partially driven by companies shift from siloed, stand-alone approaches to unified, enterprise-wide operations. Market leaders are paying attention to these six additional drivers:
Adapting Business Processes to the New Paradigm of Data Velocity
on July 12, 2018
| By Arvind Sood
|
Demand Analytics
Big data moves faster, changes more rapidly, and has the potential to provide deep insights that weren’t previously possible. It makes sense, therefore, to adapt our business processes to handle big data and data velocity.
Data Your Way: The Many Advantages of an Elastic Data Hub Architecture
on July 9, 2018
| By Arvind Sood
|
Demand Analytics
Success today is all about data: collecting it, harmonizing it, analyzing it, and quickly making the smartest business moves in response to it. In fact, a McKinsey study revealed that organizations that embrace customer analytics strategies have been shown to outperform their competitors and improve their corporate performance. An elastic data hub architecture can make those benefits a reality for your organization through greater speed, power and flexibility.
Leveraging Artificial Intelligence to Upgrade Demand Forecasting
on July 5, 2018
| By Sivakumar Lakshmanan & Arash Sangari
|
Whitepaper,
Demand Forecasting,
Demand Analytics
For consumer packaged goods companies serving retailers, forecasting the true demand for perishable products is the key to maximizing revenue while reducing the costs associated with salvaged goods. This can translate into millions of dollars of savings and additional revenue annually for some companies.
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