Following our well-received presentations with Walgreens’ Andy Kettlewell at this year’s NRF and RILA LINK shows, we were fortunate to present another testimonial breakout session—this time from a CPG perspective—at Gartner’s annual Supply Chain Symposium/Xpo in Orlando.
Welcome back to our series with Nicholas Wegman, Ph.D., Senior Director of Artificial Intelligence and Alex Barnes, Senior Director of Product Management, as they continue to discuss the science behind Artificial Intelligence (AI) and reveal how it can specifically increase retail/CPG margin. In the second part of our three-part series, we’ll delve deeper into the data science of AI, and why it’s not working for every business.
We know that for many retailers and CPG companies, AI/ML solutions represent a game-changing technology. Yet, this journey seldom comes without a few expectable “growing pains”—from adoption and scale through a fully-fledged data-driven transformation. For multiple internal stakeholders across an organization, the end-to-end process can seem quite daunting—especially without a well-defined plan.
Effective retail price optimization is essential for increasing profitability, driving revenue, and enhancing customer satisfaction. As we navigate through the economic aftermath of the pandemic—inflation, supply chain uncertainties, and other lingering disruptions, successful retailers are leveraging advanced, data-driven price optimization solutions. We’re proud to be featured as a top-ranking vendor in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2023 Vendor Assessment. This annual IDC report is an indispensable guide for retailers looking to get ahead of the competition.
This is the 2nd part of a 2-part series. Read my previous blog Measuring Pricing Effectiveness: Key Metrics
Deciding what metrics to measure leads to the next big issue: How to Measure. Often the problem is not so much in the measuring but in the comparison. Measuring the revenue is only useful if you can compare it to a baseline of revenue to know whether the result is good or not. Summarized, there are four basic techniques, each with advantages and disadvantages:
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