Finding Profit in Omnichannel

Not an Ideal Predicament

Depleted revenue, compressed margins, a shortage of labor, plus an infrastructure not designed for an online volume consisting of 40-60% of total sales. Not ideal for fashion retailers. And beyond that, retailers experience up to 8 percentage points of margin loss on a digital order.1

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Infographic: Omnichannel Fulfillment Challenges

Increased omnichannel shopping and shifting customer order fulfillment costs retailers 6 to 8 percentage points of margin. Read about the typical challenges faced by fashion and apparel retailers due to these shifts.

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Infographic: Finding Profitability in Omnichannel

Omnichannel fulfillments comes at a cost to retailers, so how can retailers become omnichannel aware and find profitability in this paradigm? Read below to find out more.

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How Omnichannel is Revolutionizing Allocation

With online sales increasing, traditional allocation and forecasting methods are costing retailers millions. Inventory is not in the ideal location resulting in higher shipping costs, more markdowns, and fewer sales. Omnichannel allocation has already been shown to improve ship completes by 2x and inventory turns by greater than 250%. But how is omnichannel allocation different than traditional methods? We've highlighted 6 points of differentiation below: Customer Demand, Returns, Continuously Forecasting, Markdowns, Platform, and Experience.

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Omnichannel Inventory Optimization – Achieving Unified In-season Merchandising

With growing eCommerce channels and increased online shopping behavior, omnichannel retailers are grappling with the increased complexity brought on, in part, by current events, but more so the anticipated need to combine online and in-store merchandising, especially for the “new normal”. Siloed decisions around allocation, promotions, in-season pricinginventory transfers and fulfillment will fail to deliver the expected margin performance unless they address the interconnectedness of online and stores.  

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