Measuring Pricing Effectiveness: The Process (Part 2 of 2)

This is the 2nd part of a 2-part series.  Read my previous blog Measuring Pricing Effectiveness: Key Metrics

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Measuring Pricing Effectiveness: Key Metrics (Part 1 of 2)

Pricing Solutions have been around for many years in retail, and commonly the question is asked: Well, do they work?

Unfortunately, the answer is not easily determined because it has been challenging to decide what is meant by success and even harder to measure success. Measurement needs to be built into pricing projects from day one, and these measurements need to align with the pricing activities.

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How Artificial Intelligence Optimizes Merchandising, Pricing, and Replenishment for Omni-channel Retailers

“At each step of the process, planners have access to accurate information which becomes an invaluable tool. Companies that have imbedded AI into their systems have experienced up to 6% improved gross margin and a 10% increase in sell-through,”
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Video:  Driving Value Through Pricing in Omni-Channel Retail

Traditional pricing strategies are not equipped for decision making in the omni-channel space. Fluidity of inventory across channels provides new options for increased sell-through and better customer experience. However, it also adds complexity in pricing decisions that can erode margin and leave inventory stranded in the wrong places.

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Revenue Growth Management Is Disrupting How Pricing and Promotions Are Deployed in the Market

Consumer Goods companies are seeking to leverage advanced analytics, machine learning, and artificial intelligence to gain a competitive edge as the industry continues to be hammered by disruption, changing consumer buying habits, and proliferation of indie brands.

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