Addressing the Rippling Impact of a Pandemic on CPG Pricing Strategy

Over recent months, the global pandemic has shifted the rules of engagement for everyone, both professionally and personally. For many retail companies, doors continue to remain closed, demand for products continues to fade, and consumers are now categorizing products into either ‘essential’ or ‘non-essential’ buckets. Some Consumer Products companies (CPG) seem to be benefiting during this time as they continue to manufacture ‘essential’ products and distribute them effectively across all channels, including ecommerce. However, as the world starts to see the light at the end of a pandemic tunnel, how will this shift their CPG pricing strategy?

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Video: Lessons Learned From Asian Store Closings

 

As China, South Korea, Singapore, and Taiwan are reopening their stores after COVID-19, what can US fashion retailers learn from their experience and apply to their own business?  Unfortunately, there’s some good and bad.

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Webinar: Retailers, COVID-19, and the Future – Part 1


Given the recent sales disruptions and store closings due to COVID-19, David Barach, Vice President of Marketing & Pricing Analytics, provides key elements for retailers to consider in the pricing space during this period to help manage the situation now and prepare for what’s next.

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Video: Capitalizing on Omnichannel Pricing & Fulfillment

Best of breed retailers are operationalizing inventory fluidity to both reduce lost sales and raise margins in how they fulfill demand.  However, doing this without an understanding of future price effects risks offsetting margin and sales gains. David Barach provides a short overview how retailers can capitalize on this with antuit.ai, while avoiding a quagmire being overwhelmed by individual detail decisions. Watch the 1-minute summary video.

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Video: Delivering the Future of AI Merchandising & Planning

AI is rapidly disrupting retail & merchandising operations, not only adding productivity but unleashing human innovation and creativity. In this short video presentation, Yogesh Kulkarni and Kaushik Katari, explain how antuit.ai uniquely brings AI solutions to users to solve retail challenges throughout the product lifecycle. Watch the 1-minute summary video.

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