Recent Posts by Antuit Insights

5 Common Data Preparation 'Missteps'

The vast majority of organizations consider data preparation their biggest bottleneck. It costs billions of dollars and delays discovering insights. But reliable data is a necessity in advanced analytics and without it, analytics solutions results are incomplete, or worse, inaccurate.

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The Importance of Customer Data in Trade Promotion Optimization

The second-largest line item on a company’s P&L is often trade marketing. It eats up  nearly 20% of gross sales, and every year, manufacturers spend over $200 billion on trade marketing with their American partners alone.

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Opportunities & Challenges in Demand Forecasting

George Santayana, the Spanish-American philosopher, famously mused, "Those who cannot remember the past are condemned to repeat it”, but Mr. Santayana didn’t foresee the Era of Big Data.

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The Top Advanced Analytics Trends for Retail

Enterprises today must leverage data analytics to stay competitive and retailers, in particular, have a wealth of customer data, which can be used to personalize offers, predict buyer behavior, improve inventory management and more.

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How AI Is Reshaping the CPG Industry

Artificial intelligence and machine learning are fundamentally changing the consumer packaged goods and food and beverage industries. Though they’re adept to capture consumer and product data, these companies often struggle to obtain meaningful insights and improve their bottom line.

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