Recent Posts by Antuit Insights

The Top Advanced Analytics Trends for Retail

Enterprises today must leverage data analytics to stay competitive and retailers, in particular, have a wealth of customer data, which can be used to personalize offers, predict buyer behavior, improve inventory management and more.

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How AI Is Reshaping the CPG Industry

Artificial intelligence and machine learning are fundamentally changing the consumer packaged goods and food and beverage industries. Though they’re adept to capture consumer and product data, these companies often struggle to obtain meaningful insights and improve their bottom line.

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How Data-Driven is Your Marketing Strategy?

Marketing hasn’t always had the best transparency for high ROI and organizations of all sizes have struggled to understand the impact marketing has on their sales and overall growth. But the insurgence of data analytics, and penetration in the marketing space, may soon render this ambiguity a thing of the past.

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Establishing a Data-Driven Organizational Culture

Companies that have successfully cultivated a data-driven culture reap a multitude of benefits, from better employee understanding of the value of data and how to apply it to decision-making, to a widespread commitment to backing up ideas with data and measuring outcomes across the board.

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Choosing the Right Data Analytics Service Provider for Your Organization

Analytics leaders, even CDOs, oftentimes lack the internal resources needed to accelerate and scale advanced analytics solutions that drive business value. But with hundreds of possible service providers out there, it may be equally challenging deciding which is a good fit for your organization.

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