CPG companies are increasingly harnessing growing volumes of consumer data through online marketing and direct-to-consumer sales platforms. These companies can enhance their trade promotion activities through artificial intelligence and machine learning, but they must collaborate with retailers. Together, the two can better identify ineffective promotions, forecast more accurately, and optimize promotions to generate an optimal sales fit.
Recent Posts by Antuit Insights
Business Intelligence is the art of transforming data points to decision points with science. Many companies create reports that fail to drive action, insights, or efficiency. Santosh Kumar explains antuit.ai’s approach towards Data Democratization in this short video. Watch the 1-minute summary video.
Are you still relying on multiple versions of inaccurate forecasts, leading to out-of-stock, fill-rate and excess inventory issues? In this presentation Siva Lakshmanan, EVP - Forecasting and Digital Supply Chain discusses how antuit.ai delivers the only Unified Demand Signal, powered by AI, that is the single source of truth to drive better decision orchestration. Our clients have seen dramatic improvements in forecast accuracy adding millions of dollars to their bottom line. Watch the full presentation from the Gartner Supply Chain Planning Summit.
Retail Predictions for 2020. It’s going to be an Exciting Year!
on December 5, 2019
| By Antuit Insights
|
Retail
As we close out November and move into December, it’s that time again for the annual retail predictions. While always interesting and fun, the predictions have become a realistic gauge of what many retailers will be focusing on for the coming year. It doesn’t seem that long ago when people were predicting the death of the retail store or even just the death of retail. Now respected retail news outlets, such as Chain Store Age, are reaching out to people with their finger directly on the pulse of retail to get their thoughts for the following year.
VIDEO: Using artificial intelligence to predict demand can positively impact consumer behavior
on September 5, 2019
| By Antuit Insights
|
Demand Forecasting,
Video,
Retail,
Artificial Intelligence,
Demand Planning
Antuit's Senior Vice President of Global Business Development, Steve Gordon talks about using Artificial Intelligence to drive shopper frequency, basket size, and incremental consumer behaviors.
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