Marketing hasn’t always had the best transparency for high ROI and organizations of all sizes have struggled to understand the impact marketing has on their sales and overall growth. But the insurgence of data analytics, and penetration in the marketing space, may soon render this ambiguity a thing of the past.
Recent Posts by Antuit Insights
Establishing a Data-Driven Organizational Culture
on August 16, 2018
| By Antuit Insights
|
Demand Analytics
Companies that have successfully cultivated a data-driven culture reap a multitude of benefits, from better employee understanding of the value of data and how to apply it to decision-making, to a widespread commitment to backing up ideas with data and measuring outcomes across the board.
Choosing the Right Data Analytics Service Provider for Your Organization
on August 9, 2018
| By Antuit Insights
|
Demand Analytics
Analytics leaders, even CDOs, oftentimes lack the internal resources needed to accelerate and scale advanced analytics solutions that drive business value. But with hundreds of possible service providers out there, it may be equally challenging deciding which is a good fit for your organization.
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