Digital savvy consumers demand personalization across multiple touch points. Companies that fail to engage risk losing consumers or even worse falling behind the competition. Gone are the days of mass marketing, mass messaging, mass distribution of the same message to everyone.
How Artificial Intelligence Optimizes Merchandising, Pricing, and Replenishment for Omni-channel Retailers
on July 30, 2019
| By Antuit Insights
|
Pricing Analytics,
Omnichannel,
Artificial Intelligence,
Replenishment,
Merchandising
“At each step of the process, planners have access to accurate information which becomes an invaluable tool. Companies that have imbedded AI into their systems have experienced up to 6% improved gross margin and a 10% increase in sell-through,”
Five Business Myths of Artificial Intelligence
on June 3, 2019
| By Antuit Insights
|
Artificial Intelligence
Today, artificial intelligence is quickly rising to the top of most companies “must have” tech list. IDC, a research firm, predicts by 2021, enterprises will spend $52.2 billion annually on AI-related products and services, achieving significant gains from these investments.
Traditional pricing strategies are not equipped for decision making in the omni-channel space. Fluidity of inventory across channels provides new options for increased sell-through and better customer experience. However, it also adds complexity in pricing decisions that can erode margin and leave inventory stranded in the wrong places.
Originally Published in CIOReviewIndia by Anand Kapoor, SVP - Data & Insights at Antuit
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