Leveraging AI to Improve Trade Promotion Success

CPG companies are increasingly harnessing growing volumes of consumer data through online marketing and direct-to-consumer sales platforms. These companies can enhance their trade promotion activities through artificial intelligence and machine learning, but they must collaborate with retailers. Together, the two can better identify ineffective promotions, forecast more accurately, and optimize promotions to generate an optimal sales fit.

Read more

Video: Democratizing the Right data to Produce Relevant Insights

Business Intelligence is the art of transforming data points to decision points with science. Many companies create reports that fail to drive action, insights, or efficiency. Santosh Kumar explains antuit.ai’s approach towards Data Democratization in this short video. Watch the 1-minute summary video.

Read more

VIDEO:  AI-Powered Unified Demand Signal

Are you still relying on multiple versions of inaccurate forecasts, leading to out-of-stock, fill-rate and excess inventory issues? In this presentation Siva Lakshmanan, EVP - Forecasting and Digital Supply Chain discusses how antuit.ai delivers the only Unified Demand Signal, powered by AI, that is the single source of truth to drive better decision orchestration. Our clients have seen dramatic improvements in forecast accuracy adding millions of dollars to their bottom line.  Watch the full presentation from the Gartner Supply Chain Planning Summit.

Read more

Retail Predictions for 2020. It’s going to be an Exciting Year!

As we close out November and move into December, it’s that time again for the annual retail predictions. While always interesting and fun, the predictions have become a realistic gauge of what many retailers will be focusing on for the coming year. It doesn’t seem that long ago when people were predicting the death of the retail store or even just the death of retail. Now respected retail news outlets, such as Chain Store Age, are reaching out to people with their finger directly on the pulse of retail to get their thoughts for the following year.

Read more

This Is Just The 2nd Inning In The Restaurant Industry’s Tech Arms Race (Personalization)

Q3/Q4 earnings results are in for most of the leading publicly traded restaurant brands in the US. While some brands, such as Starbucks, Dunkin, and Chipotle reported strong sales and earnings growth, others such as McDonald’s, Darden, and Yum (the parent brand of Taco Bell, KFC, Pizza Hut, and WingStreet) missed the mark. What has separated the winners from the losers?

Read more