Consumer Goods industry is still adapting to the new rules of the game that are being set by Amazon and other e-commerce players. CPG companies' online channel is rapidly growing with 43% of CPG’s revenue growth already being driven by ecommerce and online sales expected to double in next five years.
Why buying artificial intelligence solutions is more than buying a tool
on September 16, 2019
| By Gregg Bedol
|
CPG,
Retail,
Artificial Intelligence,
Personalization,
Customer Loyalty
Have you noticed that simply “buying a new tool” is never as simple as simply buying a new tool?
In recent news, Nike made a shocking announcement that they were acquiring Celect, a predictive analytics and demand sensing software company, to fuel its consumer-direct offense strategy. The goal for Nike, despite their brand innovation and trendy fashion, is to better serve their customers on a more personal level by leveraging an AI platform to become hyper-focused on consumer behavior. This point of differentiation was underscored by Eric Sprunk, Nike, Inc. Chief Operating Officer, who stated:
VIDEO: Using artificial intelligence to predict demand can positively impact consumer behavior
on September 5, 2019
| By Antuit Insights
|
Demand Forecasting,
Video,
Retail,
Artificial Intelligence,
Demand Planning
Antuit's Senior Vice President of Global Business Development, Steve Gordon talks about using Artificial Intelligence to drive shopper frequency, basket size, and incremental consumer behaviors.
Big Mac meets Big Data (Personalization & Loyalty)
on August 29, 2019
| By Anthony Wintheiser
|
Artificial Intelligence,
Personalization,
Restaurant,
Customer Loyalty
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