Revolutionizing the Supply Chain with AI & Machine Learning

To create intelligent supply chains, ones that can adapt to changing customer demands and increase efficiency and profits, enterprises are increasingly leveraging artificial intelligence (AI) and machine learning (ML).

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Why CPG Companies Struggle to Improve Forecast Accuracy

Most organizations do a poor job forecasting, with just one in five coming within 5% of forecasts. This statistic is staggering, and it implies that although many organizations understand the value of forecasting, the majority of them are doing it inaccurately.

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3 Ways Brands Can Thrive in a Dynamic Retail Industry

Traditional retail may be doomed, but its complexities extend far beyond common scapegoats, the Internet and eCommerce. The retail industry is more dynamic than ever before, and it’s driven by customer preferences and demand.

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5 Common Data Preparation 'Missteps'

The vast majority of organizations consider data preparation their biggest bottleneck. It costs billions of dollars and delays discovering insights. But reliable data is a necessity in advanced analytics and without it, analytics solutions results are incomplete, or worse, inaccurate.

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The Importance of Customer Data in Trade Promotion Optimization

The second-largest line item on a company’s P&L is often trade marketing. It eats up  nearly 20% of gross sales, and every year, manufacturers spend over $200 billion on trade marketing with their American partners alone.

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