There’s a common misconception that big data analysis is driven purely by the innovation of new data mining and machine learning algorithms. And although these are critical components of big data, they’re just one piece of big data analysis.
Most businesses are focused on acquiring new customers. But what about retaining existing customers? The rate of customer loss, or your churn rate, is how companies keep track of customer retention. As Dan Schoenbaum, COO or RiskIQ explains, even a five percent monthly churn rate, compounded annually, could amount to a loss of almost half your customers.
The Top Advanced Analytics Trends for Retail
on September 10, 2018
| By Antuit Insights
|
Demand Analytics
Enterprises today must leverage data analytics to stay competitive and retailers, in particular, have a wealth of customer data, which can be used to personalize offers, predict buyer behavior, improve inventory management and more.
How AI Is Reshaping the CPG Industry
on September 6, 2018
| By Antuit Insights
|
Demand Analytics
Artificial intelligence and machine learning are fundamentally changing the consumer packaged goods and food and beverage industries. Though they’re adept to capture consumer and product data, these companies often struggle to obtain meaningful insights and improve their bottom line.
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