By no means do I consider us out of this pandemic. There is plenty ahead with unexpected twists and turns; however, now that we are past the initial phase, it is an excellent time to reflect to prepare for what's next.
The Power of AI to Improve Online Customer Order Fulfillment Efficiency
on October 7, 2020
| By Yogesh Kulkarni
Retailers are experiencing a 100% increase in online sales, but six to eight percentage points of margin loss. At NAEOS20 Yogesh Kulkarni explained how to anticipate demand, properly place and flow inventory, and manage fulfillment to maximize margins and improve the customer experience.
How AI Shapes a Consumer Centric View for RGM
on September 24, 2020
| By Yogesh Kulkarni & Alex Barnes
Measuring the ROI of your Analytics Initiative
on August 20, 2020
| By Santosh Kumar
|
Consumer Products
Powerful insights are almost always perishable. Hence there is a need to have a dynamic system to turn insights to decision tasks instantaneously. Analytics initiatives are, by design, rolled out with this intention. And like any other initiative, this too must be justified with the immediate impact created, and mostly on the financial return. Like every piece of luggage in the airport needs a TSA approval, every corporate initiative needs an ROI stamp. However, estimating the impact of analytics projects is not straightforward, especially, if it’s not measured against the intent with which the projects were initiated.
Revenue Growth Management is Driving Innovation and ROI
on August 18, 2020
| By Alex Barnes
Reprint: As seen in https://consumergoods.com/revenue-growth-management-driving-innovation-and-roi
Revenue Growth Management (RGM) is the focal point of centralizing analytical horsepower for CPG companies today. RGM teams serve as the bridge that connects traditionally siloed business units of Sales and Marketing with data driven insights. As a result, sales and marketing professionals rely on RGM to drive ROI discovery in upstream planning by unlocking account sales activation, while finding ways to counter-balance account investment trade-offs using consumer centric, demand shaping models and forecasting.
current_page_num+2: 18 -
