3 Ways Brands Can Thrive in a Dynamic Retail Industry

Traditional retail may be doomed, but its complexities extend far beyond common scapegoats, the Internet and eCommerce. The retail industry is more dynamic than ever before, and it’s driven by customer preferences and demand.

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5 Common Data Preparation 'Missteps'

The vast majority of organizations consider data preparation their biggest bottleneck. It costs billions of dollars and delays discovering insights. But reliable data is a necessity in advanced analytics and without it, analytics solutions results are incomplete, or worse, inaccurate.

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The Importance of Customer Data in Trade Promotion Optimization

The second-largest line item on a company’s P&L is often trade marketing. It eats up  nearly 20% of gross sales, and every year, manufacturers spend over $200 billion on trade marketing with their American partners alone.

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Hadoop Hits the Wall of Reality

The big news in the big data ecosystem, as of late, is the recent merger between Cloudera and Hortonworks. As expected, there are many varied opinions on what the unification means for both the merged companies, as well as the future of Hadoop.

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The Price is Right: Four Steps for Better Pricing Decisions

When I give presentations I sometimes use the concept of a lemonade stand because I’ve found it to be an effective yet simple way to explore the challenges retailers face when executing pricing decisions, embracing price optimization and finding ways to make strategic pricing decisions profitable.

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