George Santayana, the Spanish-American philosopher, famously mused, "Those who cannot remember the past are condemned to repeat it”, but Mr. Santayana didn’t foresee the Era of Big Data.
Best Practices in Data Visualization
on September 24, 2018
| By Priya Prasad
|
Demand Analytics
Do you have a moment? Think about all the data your enterprise has - customer information data; website, transaction and buying pattern data; social media data. Now, imagine analyzing this data, and all of the other data you have, to identify patterns and trends, and glean meaningful insights for smarter business decision making.
Big Data Streaming: An Evolutionary Leap in Advanced Analytics
on September 20, 2018
| By Bart Kersteter
|
Demand Analytics
There’s a common misconception that big data analysis is driven purely by the innovation of new data mining and machine learning algorithms. And although these are critical components of big data, they’re just one piece of big data analysis.
Most businesses are focused on acquiring new customers. But what about retaining existing customers? The rate of customer loss, or your churn rate, is how companies keep track of customer retention. As Dan Schoenbaum, COO or RiskIQ explains, even a five percent monthly churn rate, compounded annually, could amount to a loss of almost half your customers.
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