The Top Advanced Analytics Trends for Retail

Enterprises today must leverage data analytics to stay competitive and retailers, in particular, have a wealth of customer data, which can be used to personalize offers, predict buyer behavior, improve inventory management and more.

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How AI Is Reshaping the CPG Industry

Artificial intelligence and machine learning are fundamentally changing the consumer packaged goods and food and beverage industries. Though they’re adept to capture consumer and product data, these companies often struggle to obtain meaningful insights and improve their bottom line.

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Reducing Supply Chain Agility to Better Capture Demand

Over the last three decades we’ve moved from maximizing resource utilization to operating demand-driven supply chains. So you can imagine my surprise when I heard a leading process manufacturer in a supply constrained environment, one that sells to large businesses, was considering returning to a fixed production schedule. The justification for the change – high demand variability and poor forecast accuracy – only furthered my disbelief.

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How Data-Driven is Your Marketing Strategy?

Marketing hasn’t always had the best transparency for high ROI and organizations of all sizes have struggled to understand the impact marketing has on their sales and overall growth. But the insurgence of data analytics, and penetration in the marketing space, may soon render this ambiguity a thing of the past.

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UI/UX and the Effectiveness of Data Analytics

Has the ease of buying with just one click ever driven you to make a purchase on Amazon over a preferred website? The success of a product, website or app is dependent on an excellent UI/UX – Amazon thrives here – and increasingly, the same is true for the effectiveness of data analytic applications.

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